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Either | Or, directed by Justin Rigby, is a film about an unnamed man who agrees to participate in a challenge broadcast on the Internet by a charismatic and independently wealthy businessman named Lucky.

The reward for completing the challenge successfully is a generous cash prize that the man hopes to put toward paying his mounting debt. As the challenge unfolds, however, the man begins to learn that Lucky is not exactly who he says he is, and the cash prize comes with a price.

The film depicts how desperation can alter the decisions people make and ultimately lead them to act in a manner inconsistent with their personality.

Either | Or is the first feature film from Justin Rigby. Starring August Urbish, Travis York and John Greiner.